Redfin has closed a $12 million Series C round of financing. Redfin is doing their best to completely remove real estate agents and brokers from at least half of a home sale. The company combines MLS listing information (homes for sale) with historical sales data (homes already sold) into a single map. If you find a home you like and want to place an offer, Redfin will represent you in the buying process (they have a call center with licensed real estate professionals to guide you). They then reimburse 2/3 of the buy-side real estate fees to you on closing. The average home buyer saves around $10,000 on a transaction. The company will also represent sellers in home sale transactions.
Since May the company has completed more than $350 million in real estate transactions and has saved customers around $6 million in commissions.
Realtors are fighting back mainly by trying to limit the MLS data that the company can show on its site, and trying to stop the company from showing customer reviews alongside that data. They’ve also seen an increasing number of realtors refuse to accept offers from Redfin customers.
Online services like Redfin, no matter how good they are, can’t fully substitute live agents, but they sure can win a part of the market and create incentive for real estate agents to cut commissions and improve service.